Mar 29

Mobile Advertising Is Future Potential For Online Marketing

Mobile penetration in India is the second highest in the world today. It is said that the global mobile marketing industry is expected to grow to $24 billion by 2013 and with over 300 million mobile subscribers it is no surprise that the mobile advertising space is bubbling with enthusiasm.

Today, mobile web users utilize their mobiles to access the Internet almost as much as the traditional web. Mobile phones are a constant companion and one is almost certain that the user will read the advertisement. Hence, there can be little doubt that mobile advertising is one of the fastest growing markets in the mobile ecosystem.
Advantage mobile

Apart from online advertising, there is often no way to check if anyone views/ reads/ listens to the advertisements. With mobile advertising, one can overcome this challenge and interact with target customers in a more efficient manner. Today, mobile advertising is finally coming out of the bulk SMS push model to a more sophisticated and targeted mechanism to reach out to the right users, at the right time. There are millions of mobile subscribers and each one of them can be reached through Mobile Application Advertising and marketing.

A mobile phone definitely qualifies as one of the potential marketing and advertising media devices because of its inherent characteristics such as being the most personal touch point, providing anywhere, anytime access to the customer. It can also trigger instant actions, responses and conversions can occur in real time. Moreover, the mobile channel unlike the online one can be completely controlled so that spam can be minimized, thereby making marketing and advertising relevant and non intrusive.

The way forward in mobile advertising would be targeted customer data driven marketing and advertising. Subscribers need to be carefully targeted based on their demographics,

Mar 29

PPC Campaign Advertising – Best Networks You Can Advertise

PPC Campaign Advertising – Best Networks You Can Advertise

One of the best SEM tools for online marketing is the pay per click advertising. If you properly run a cleverpay per click advertising campaign, you can literally cut through the competition in no time at all. But for that, you need some good PPC sites to start with. But the question is where you find these kinds of PPC sites.

Here is a list of PPC sites as follow:

Google Adwords – One of the best PPC sites is the Google Adwords. Sign up fast and easy, and your advert will be live within a few minutes. It comes with some handy online PPC tools you will fall in love with.

Yahoo! Search Market – In the year 1997, Yahoo! bought one of the best professional PPC sites as Goto.com. Later on, it was renamed overture.com. Now, it came to be known as Yahoo! Search Market.

Microsoft adCenter – In the current market, if there is one PPC site, that you should use, it has to be adCenter. With a small fee, you can actually gain access to the excellent tools for maximum PPC ad optimization.

Marchex Adhere – If you want a national reach with some local touch to it, Marchex Adhere gives you the access to some of the world’s most popular publishers. Setting up is easy and the best thing is that you would be able to see the preview.

7Search – When you are just starting out and you have a small budget, this PPC service can come real handy to you. You will find some quality service for a reasonable price.

ABCSearch – Started in year 2001, with the 3 billion searches a month, it can be

Mar 28

Basic Advertising-Rule #2 Add Credibility

Basic Advertising Rule #2: Add Credibility

Every single day people are constantly swamped with so much advertising, coming at us in all different directions and form. Even for the ultra cautious buyer it can be a real daunting and uphill task to sort through all the hype and bull just to find the real deal. As such it has become human nature to distrust advertising.

So, the question now becomes “how do we get people to start believing in our advertisements again?” Simple. You add credibility to your advertisement campaigns.

Unknown to many small business owners credibility is the very thing that makes people respect you or your business as the expert, the go to person in your industry or niche. It is the very thing that gives you an added advantage because it causes people to seek you out for your knowledge and expertise.

Simply put, credibility means the quality of being logically or apparently valid, and when you add credibility to your advertisements it results in authenticity, genuineness, legitimacy trust plausibility reputation and spread of word by mouth.

Having said that it doesn’t justify you making ludicrous claims in your ads. Whatever claims you make, need to be real and credible. Remember the keywords here are “real” and “credible”.

As Roy H. Williams, best selling author of the “Wizard of Ads” once said “Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars.”

Advertising is not about trying and WOW the audience until they have a hard time believing the benefits of the product & service are for real.

Instead the ultimate goal of any advertising campaign is to make the intended audience believe what the product & service can do for them. During the advertising campaign for a new product release

Mar 25

Laser Targeted Media For Recognized Experts

There are a number of different media, all of which are now open to individuals because of advances in technology. It will take you very little effort to produce EPM (Expert Proof Materials) in multiple formats. Here are just a few of the materials you can produce and distribute quickly and inexpensively.

– Print book
– Ebook
– DVD
– Web video
– Audio program
– Articles
– Blog

If you don’t have the time to learn how to do something, there are any number of companies that will help you design a book, or record a podcast. You can even outsource 95% of everything, including – in some cases – the content of your EPM.

The Internet, with it’s ability to replicate and deliver digital content, has revolutionized the production of media. Just a few years ago, if you had written a book there was the cost of paper, and the cost of having that paper printed, and then bound into volumes. Those books had to be stored somewhere, and then shipped to hundreds of book stores across the county. With an ebook, once the layout has been accomplished, there’s no cost to replicate the book, or to send copies of a physical product to stores for eventual sales to individuals. Now, a person finds the book on Amazon, Barnes & Noble, or any one of a hundred other outlets. When they purchase a copy, they receive immediate access to a digital replica of the original. Even print books can now be economically reproduced one at a time, eliminating the cost of printing, storing and shipping hundreds or thousands of copies at once.

This is also the case with audio CDs and DVDs. There’s still the cost of production, but duplication and distributing of the resulting media can again be accomplished via the

Mar 25

A Brief History of the Sign Industry

From the earliest of times, signs have been central to trade, industry and commerce, evolving from crude etchings that told stories, to much shorter forms that signified a place or the purpose of an establishment. While technology has brought in the “information age” and with it a shift away from “brick and mortar” establishments and towards virtual ones, the sign, physical or digital, and its importance for industry, remains.

The early phase of signage and advertising

Where did signage begin? Historians speculate that the earliest signs were drawings etched on cave walls of tribal artisans to attract business. So for example, someone making bows or utensils could’ve created a visual cue – a sign – on their cave to draw customers, so historians believe. Competition between tribes for similar goods and services could’ve led to the next step in signage – attracting long-distance customers.

Stone and bricks dating back as early as 3000 B.C.E. show evidence of being used to advertise a place of business, with the bush made of ivy and vine leaves in ancient Rome used to mark a tavern being one of the most conspicuous examples (Source: “A Brief History of the Sign Industry”, American Sign Museum).

The end of the Dark Ages was an expansive period for sign arts, as artistic expression manifesting in innovative design and color schemes, such as elaborate carvings, gilt and paints. The visible (and external) banner, generally an insignia, which hung outside a merchant’s place of business and/or production, is the dominant form of advertising, at this point. Thus, the business sign was born. Signage begins to adopt uniform symbols, i.e., the key for a locksmith, mortar and pestle to signify an apothecary, or the bible to denote a bookseller, throughout the 14th to 18th centuries, in England.

Competition again provided the impetus for innovations in

Mar 24

Ethical And Unethical Ways Of Using Social Networking Websites As An Online Marketing Tool

Integrity is always important especially if you own and maintain a website. Unethical behavior in using social networking is rampant these days. This type of behavior could damage the integrity of your business and affect the potential for marketing your products or services. On the other hand, there are many methods you can use to market your website that are ethical.

Always respect the privacy of online users. Remember that social networking websites are composed of an actual community of internet users. So, if you are using social networking marketing, you become a member of that community. Your business may have a place in any community but you have no right to invade the privacy of people within the online community. Avoid spamming your friends on your social networking sites.

Online websites such as Facebook and Friendster are being used by various social network marketers to get internet traffic to their businesses. This can be done in an ethical way by directing people to an interesting blog article on your blog site, but spamming internet users using links or images directly to your business website is not ethical. That can eventually gets you banned by search engines and social networking sites.

Avoid spamming with your marketing advertisements for your business website.
Social networking websites are now vigilant on spamming patterns which are considered unethical practice as part of online marketing strategy. Honesty and professionalism with the online communities are very important.

When using social networking websites, always participate with integrity and honesty. First, you need to be a member to participate. You need to register yourself to groups which are relevant to your business. Make friends within the community and show to your co members that you have expertise in a certain field which is related to your products

Mar 24

How A Ppc Advertising Program Works

Starting out on the road to online promotion? Then you will no doubt be facing the same dilemma that every website owner faces: how best to achieve good results in the search engines. Starting a PPC account is fairly easy, but without careful planning your Return on Investment (ROI) will not be optimal. I have spent many years creating and maintaining PPC advertising campaigns.

Increasingly competitive, Pay per Click (PPC) advertising is a relatively new yet highly effective way to attract targeted traffic to your website. PPC advertising works on a bid for position basis. You bid against similar companies for positioning on certain search engines higher bids = higher listings for keywords that are relevant to your site. Increasing fans is a must because if they see one of their friends on your site as a friend, you can gain from this connection by getting a great testimonial for the product you are advertising.

Bidding can be very competitive, with advertisers paying above $5 per click. Consider your price an acquisition cost per customer. Bid cost is determined by how competitive a keyword is, so you want to find the sweet spot of less competitive (thereby less expensive) and yet highly relevant keywords. Bidding on your brand ensures you are there when it counts.

PPC advertising is an extension of search engine optimization, and falls into the specialized category of search engine marketing, or SEM. PPC advertising is a form of internet advertising in which ads are displayed on relevant search results or content pages, and advertisers incur costs only when users click on their ads. Also known as paid search, PPC allows you to reach potential customers at the exact moment they are searching the internet for your company, products or services. PPC advertising is the

Mar 23

Advertising Agencies And Their Contribution Towards Business Sustenance

Advertising Agencies are organizations that cater to the marketing and promotional needs of a business or an organization. Their main purpose is to nail down the target market of a business and determine what promotional tools or activities are suitable to generate sales and win over conscientious customers. With the existence of different advertising techniques and a wide ranging clientry, fixing upon an effective sales strategy is no picnic. Thus and so, conducting a demographic study and observing the totality of ideas and perspectives that are currently well received by the target audience is deemed imperative.

Various forms of media are used to give a boost to your business. Advertising agencies use print, tv, radio or social media to exert influence on potential clients. Print media includes newpaper and magazine advertisements, as well as brochures, flyers and posters. Television and radio advertisement, on the other hand, encompasses commercials and plugs. Social media, which has gained notoriety in the recent years, utilizes the power of the internet and its capacity to run interference for social interaction and information dissemination. It includes marketing through social networking sites and blog sites. Some advertising firms also put together some promotional events that aim to entice likely customers. Discounts and freebies are associated with such events.

With the leading edge medium that is called the internet, marketing and advertising have become more convenient. With web development and search engine optimization as its main peripherals, internet marketing has found its way to become the most sought after sales strategy, mainly because of its capacity to reach a wider audience, and it is more economical. However, unlike the traditional advertising tools, it requires careful analysis and constant monitoring. And because it revolves around user traffic, building a simple yet resplendent website, with to the point and relevant

Mar 21

Take Your Advertising Campaign to the Next Level Take Your Ad into the Sky

Aerial advertising, sometimes referred as airplane marketing, is no doubt an innovative approach to promote your product, service or any type of business. Picture an airplane flying with your billboard banner towed over the market with a high percentage of your potential consumers. Everyone who watches this plan will surely be awestruck.

If you have tried all the traditional mediums for your marketing campaign but still you have not received the desired number of responses then it is time for you to try something new. Because of its high impact and extended recall value, airplane marketing has surely brought advertising to a new level.

Aerial advertising is suitable to all types and sizes of business. All you have to do is hit the right spot at the right time. Before you fly your airplane billboard banner over any market, you should do your homework. You should locate a market which possibly has the highest percentage of individuals who can turn into your consumers.

This homework can be quite frantic and time taking. You as a business owner will desire to spend time focusing on your business not searching markets for advertising purposes. Luckily, your problem can be solved in a matter of days if you hire an experienced and skilled aerial marketing company.

Once you hire the company, your job is done. You do not have to be involved personally in the designing and production process. All you have to do is provide the artwork of your business and the banner will be designed accordingly. It is one of the biggest benefits of airplane banner marketing that the banner cost is only incurred one time. You can fly the same banner anywhere else or at any other timer in future.

Some people would say airplane banners do

Mar 20

Billboard Advertising Cost — Most Important Factors To Consider

Billboard advertising is certainly one of the most popular forms of advertising in any form of the business irrespective of the size of the business. Even though this form of advertising came into existence in the early twentieth century, it has gain good popularity in the last three decades only. But, in the last decade it has revolutionized the advertising world.

Billboard Advertising:

A billboard is a huge outdoor signboard that is usually made of wood, which is mainly found in places where there will be high traffic such as bigger cities, busy roads, motorways or highways. Billboard is also called a hoarding in normal terms. The main intention of the billboards is to create a long lasting impression on the minds of the pedestrians and the drivers that pass through these highways or roads.

Factors to consider:

However, with the increased popularity of the billboard advertising the number of billboards that appear on the roads has increased quite dramatically in the last few years. So, if you are going for the billboard advertising you should take so many precautions if you really want to make maximum out of your billboard advertising. There are so many factors that you have to consider while deciding the cost that are going to allocate for the billboard advertising:

* You should first find a proper location for your billboard advertisement to be placed. This plays a very crucial part in deciding the success of your campaign. If the location is under great demand, it is certain that you will be charged some huge amount of money.

* The size of the hoarding is the next important factor. If you are placing your hoarding in a place, which is already crowded with other hoardings, then you have to go for a very big sized

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