Feb 19

B2C ECommerce – Consumer Marketing Model That Monetizes Preferences to Reap Rewards

The Internet environment defines B2C (business-to-consumer) e-commerce serving end consumers with products and services. B2C e-commerce is steadily recovering from the technology-heavy NASDAQ crumble in 2000 with the dotcom carnage and shutdown of hundreds of virtual platforms. The growing fears about identity theft and the criminal activities of hackers do not seem to affect shoppers’ shopping habits and their appreciation of the possibilities of the Internet. The statistics look great for Internet marketing. North American shoppers alone spent $172 billion shopping online in 2005, up from $3.8 billion in 2000. A Forrester Research expert report projects an online consumer spending rising from 39% growth in 2005 to 48% ($329 billion) in 2010 going forward. This is due to the possibilities of personalized marketing through e-commerce which effectively honors the voice of the customer and creating a larger market (with high volumes in monetized preferences) for B2Cs.

With B2C e-commerce, products are showcased on the Internet (along with online catalogues) made visible to consumers-a business model that literally reduces transaction costs. Customers can also get better access to product information, broadening the selection available to them. The B2C e-commerce model is a unique way for businesses and consumers to interact-a consumer-focused and product-driven marketing model. It maximizes the value of the transaction with the opportunity for a large target market. It involves a single step buying process, with shorter sales cycle. There is also the potential of creating brand identity through repetition and imagery, and the possibilities of merchandizing and point of purchase activities. And most importantly, the buyers’ emotional perspective about purchases from B2C e-commerce and providing critical knowledge about what motivates buyers. Consumers make buying decisions based on status, security, comfort and quality. Successful B2C companies’ marketing strategies involve merchandising activities like coupons, email campaigns, store fronts (both real and

Feb 18

Affiliate Marketing Success Rate…shocking But True!

For some, the time frame to success is far less with some people getting to the money making stage a lot quicker.

This can be possible with a number of ingredients like the time you are willing to devote to learning and the time you devote to developing your business, also the level of finances that you have available and the affiliate business you opt into.

Before you opt into any affiliate marketing business online you must first understand your chances of success. I could be like the thousands of others online that claim affiliate marketing is easy and anyone can do it! Make money here make money there! Some would have you believe that you can make a virtual ATM online spitting thousands of dollars at your request!

The TRUTH is this is not a complete lie and there is some reality to what they say, but it will take for you to learn a lot of information and be able to link it all together and be competent in all areas of your marketing and most definitely your advertising methods before you could achieve a virtual ATM on request!

Out of everyone doing affiliate marketing online right now the success rate is appalling! Only four percent and maybe slightly higher are actually successful the other 94% to 96% are struggling or even worse making nothing at all.

Now that might sound dreadful huh! That’s only 4% to 6% that are actually doing well, but there is some light to the end of that tunnel! Every one of those people that are in the successful percentage, they made it right! Which means it’s possible and very achievable the only hard part is learning how they did it and applied it!

One thing is for sure for

Feb 16

The Film Marketing Handbook

Successful filmmakers dont become successful overnight. After months and years of hard work and toiling, they create a great film. However, creating a great film is of no use if the film is not marketed well. Unless the filmmaker spreads awareness about his film, he wont be able to draw audiences to watch the film. This is why marketing a movie has become extremely important. It is crucial to the success of your film. Digital marketing is fast catching up these days.

The advertising of a film is known as film marketing or film promotion and the people who are responsible for this are called as film distributors. The way in which a film is promoted can make the difference between success and failure. The success of a film largely depends on the way it is marketed. A well made film marketed poorly does not serve any purpose. Movie marketing is an art to be learnt. There are guides available online that are useful for filmmakers intending to successfully market and sell their film to an emerging global digital audience. These guides teach filmmakers to capitalize on their production and position it for maximum sales and distribution potential.

Movie marketing guides are useful and informative. They are an essential component of film based projects. They provide aspiring directors and producers with a clear path to marketing their production. If you want to cultivate global digital audiences, these guides are highly recommended. You will learn to incorporate the best practice to plan your marketing strategies. It will help you successfully position your project for independent distribution. Marketing independent movies or marketing independent films takes talent and hard work. If you have invested your time and energy to create a project you want to share with more than just your

Feb 13

Successful Techniques of Advertising

Everyone brand indulges in advertising. Some brand advertisers adhere to advertise in a customary way while some brands evolve out from the traditional norms of advertising and try different techniques which are out of the box. In this article, let us discuss about 3 successful techniques of advertising which are used by a wide range of smart advertisers in the brand market.

Technique no.1 Generate a metaphor

A symbolic representation of the key idea of the particular advertising communication is quite helpful. You can use images or statements that are completely different but when placed together provide a new idea. Over here you can play with words or with visuals or both. By creating a metaphor you can represent a characteristic or a feature or a benefit or a service of your brand.

A metaphor can be skillfully used to exemplify the brand’s personality. For instance, branding campaign advertising for a summer talcum powder can use ice cube to denote the idea that the user of the brand will feel a cooling sensation by using that talcum powder.

Technique no. 2 Pledge a benefit

Your brand should provide a compelling benefit that your product can deliver. This is because a benefit is something of value to your target group. Before purchasing your product a question arises in the mind of your customers what can this product do for me? The answer should be a benefit. Your advertising campaign should be able to persuade the target group about the benefit of the brand and how it will bring a difference in their lives.

A good example for a benefit ad Introducing a summer deo which can actually help you stay fresh round the clock

Technique no. 3 Talk about a problem

Everyone has problems. Some

Feb 12

How to – Online Marketing

In order to make your business a success you need to know how to use online marketing. Online marketing can provide you with the avenues you need in order to reach more people. Technology is taking over and almost every single person will use the internet in some shape or form on a daily basis. Knowing how to use online marketing to your advantage is thus imperative when running a successful business.

Online marketing is much more than just having a website for your business. That is obviously the first step that you should take, but it is not where you should stop. Your website needs to be eye catching and draw your potential clients in, while at the same time providing them with the information that they need. There is nothing more frustrating than visiting a website where the information is not readily available. When it comes to online marketing “how to”, you need to make sure that your website is ranking on search engines. This is not an easy task, however. In order for your website to rank on search engines, your content needs to include keywords that people are searching for. This means that you need to do your research on what exactly your clients would type into a search engine to find a business like yours. You can then use this information to change your current content accordingly to make your company rank. Once you have a solid website that is able to capture your clients’ attention, you need to learn how to use social media to your advantage.

Social media is an online marketing dream. You can advertise your company in a way that will not only reach masses of people, but also people of different ages. It is extremely important to try to use as many

Feb 11

About Outdoor LED Signs

As the name implies Outdoor LED signs are used for the outdoor marketing purpose and nowadays, many businesses are choosing this form of advertisement. These colorful and illuminated boards are generally mounted by marketers in conspicuous places, where people gather in larger number. These signs generally have lights that flash on and off for catching the attention of people for delivering the intended message. Let us get into some details about these signs:

Features: These illuminants make use of the technology called as Light Emitting Diode and it is nothing, but a simple technique, wherein the boards emit light when current passes through them.

Uses: As mentioned earlier outdoor LED signs have the ability to catch the attention of people passing by it and they can be of great use in presentation of news and for giving directions as well. Small and large organizations make use these boards.

Benefits: When it comes to marketers, they provide the flexibility and their availability in different colors and sizes make them a great and attractive mode of marketing. They are relatively affordable for the creation of marketing messages and they can be programmed easily for turning on and off at regular intervals.

There are professional companies engaged in the process of designing monument signs. They can add a professional look for any business and they also help businesses to get easily found. They can be placed in front of businesses in strategic and prominent locations, where people gather in larger number and these signs are capable of directing traffic to your business. Designing such a sign can be done in an effective manner when the help of the right service provider in this respect is chosen. Some of the tips for making the best designs are discussed below:

The first and foremost thing to be done is to

Feb 10

How Can Outdoor Advertising Promote Your Brand

Any type of advertisement which is carried out of home comes under OOH or Out of home advertising. Various advertisers prefer Outdoor advertising as it renders effective reach to the target group. Outdoor advertising is worlds oldest medium of advertising and it still works today. Various tools of outdoor advertising include neon signage, street furniture, bus/metro advertisements, sky flyers, kiosks, billboards, hoardings etc.

OOH advertising generally involves a huge budget as compared to other means of marketing. This type of marketing also requires a proper plan and a right implementation of the same. Outdoor advertising should be backed up by a team of creative professionals who can work out the creative as well as the required communication.

Outdoor advertising is efficient and it also reaches out to your audience when they need it. Besides, this type of promotion also offers constant repetitive exposure and it is dynamic, big and bold in nature. Among the various forms of outdoor advertising, airport advertising is becoming a mushrooming demand.

Airport advertisements are handled by outdoor advertising agencies. These types of advertisements are carried on through various mediums such as digital signage, billboards, hoardings, kiosks etc. Eye catchy in nature, all these mediums effectively reach out to the target audience delivering a clear communication.

Following are few reasons why Airport Advertising is becoming a rapid demand in the market:

1.Effectiveness: Airport Advertising as compared to other types of outdoor advertising provides more effectiveness. This effectiveness is two way in nature. For advertisers, its brand recognition by its target groups and for audiences, its easy to go through message.

2.Repetitive nature: Repetition results to recall value. The recall value of a particular brand becomes good when you repeatedly go through the particular ad. airport advertising in this sense provides brand recall

Feb 08

Network Marketing Duplicate Your Marketing Efforts To Grow Your Organisation

Duplication is the key to grow your home based business in network marketing.

Duplicate your network

Network marketing is a home based business where as the name implies, you can work at the comfort of your own home. Actually you are your own boss and employee of your organisation but you are not going any further than that without building your network.

So you need your down line to help you to expand and bring in more business builders and customers. It is much productive to have 1000 people working for you for one hour a day each than you putting in one hour yourself.

When you recruit John, John became your down line. When John signed up Mary and Mary signed up Peter, all these people Mary and Peter will also be your down line.

From the above, you can see the power of duplicating your efforts and each one below you who will be duplicating their efforts to sign up more people to their down line.

Expand exponentially

Let see how a simple example how duplication can helps to grow your network exponentially:

First you signed up 2 recruits as your first layer. Then they duplicate their effort and each of your first layer recruits 2 members each to bring your second layer to 4 members.

Then the 4 members in the second layers will recruit 2 members each, bringing your third layers to 8 members.

Then the duplication continues, and each of the 8 members in the third layers will bring in each 2 new members, bringing in a total of 16 members as your fourth layer.

In a matter of a week or so depending how hard you train your down line, you have produced 30 members in just 4 layers. Remember that the person you

Feb 07

Competition For Recruitment Advertising Is Fierce

Its still amazing to think that the Internet has only been with us now for about 20 years. Things have changed in that time as a result of the digital revolution and just about every piece of the service sector has been altered almost beyond recognition. A prime example of industries which have been at the forefront of all this upheaval is recruitment advertising, which used to coast along quite happily with a focus on traditional media like newspapers and trade magazines.

The Internet has disrupted the traditional method of promoting jobs for agencies, but for those looking for work it has been a great advantage. It allows them to search for jobs on a wider scale from the comfort of their own homes, without having to purchase a single publication. If they didnt want to become obsolete, recruitment companies have had to follow suit and promote their vacancies using the net. Some benefits to this do include reduced overheads on things like printing and publishing costs.

More recently, social media has taken off and agencies have been forced to rapidly establish a presence here particularly in the fast growing area of employer branding. Social media and the introduction of social sharing has become hugely popular with brands and organisations and if youre not promoting yourselves with a Facebook page, then it could make people question why not? For example, recruitment agencies have Facebook profiles of their own, where they can build up a potential list of candidates or friends, and then post updates of the latest job vacancies and so on, and at the click of a button, this vacancy has the ability to reach thousands.

One of the longer established companies, 360 Inspire, who handle Blue Chip clients like Carnival Cruises, Argos and the Civil Aviation

Feb 07

Affiliate marketing – A great way for a company to sell its products!

Affiliate marketing is a great way for a company to sell its products by signing up companies (“affiliates”) or individuals who market the company’s products/services for an agreed commission. There are two ways to approach affiliate marketing:

* You can offer affiliate programs to others. * You can sign up to be another business’s affiliate.

As the businesses drive an affiliate program, you will pay your affiliates a commission charge for every single lead or sale they drive to your website. Your main objective should be to find affiliates who will reach untouched markets. E.g., a company with an e zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a “reliable” company can grab the attention of prospects you might not have otherwise reached.

You must also make certain you are not competing with your own affiliates for eyeballs. Any advertising channels you are using, such as content sites, search engines or e mail lists must be off limits to your affiliates. Put marketing limitations into your affiliate agreement and inform partners immediately. It is your program you set the rules. Otherwise, if you prefer, you can let your affiliates run the mainstream of your internet marketing.

Once you have protected your prospecting pool, make the most of your affiliate program by working with the very best and leaving the rest. As the old saying implies, most of your profits will come from a very small percentage of your affiliates. Since it can be time consuming to manage a greater affiliate network, consider choosing only a few companies initially, and consult them before signing them on. In fact, affiliates are an extension of your sales force and represent your online brand, so pick partners carefully.

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